Human Resource Management is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training.
In Body Shop all retail staff are called Sale Advisor. The staff benefit that The Body Shop provides are:
+ 14 days annual leave
+ Birthday leave
+ Annual health screening
+ Medical and dental care up to S$200 within a year
+ Staff insurance coverage
+ Quarterly product allowance up to S$250 worth pf products
+ Staff discount up to 50%
Other than providing staff dicsount and also product allowance. The Body Shop care for their staff to make sure that they are in their best health condition to serve the company as well as the customer.
Body Shop staff itself stated that they loved Body Shop as they are well-taken care of with staff benefit like medical and dental.
The Body Shop uses the HR practices such as:
1. Safe, Healthy Work Environment
Body Shop ensures that all their staff is working in a safe and healthy environment. They provide medical benefit to make sure all staffs are in healthy condition, this is to ensure the staff own health and also to others.
2. Open Management
Body Shop has a open management that let all employees know what is happening in the company. This will let the employees to feel motivated and develop enthusiasm. Body Shop opens up to them and discusses the company policies, sales, clients, contracts, goals and objectives. This encourages participative management. Asking them for ideas on how to improve will get their creative juices flowing. Being open about everything related to the company will help in building trust and motivating the employees.
3. Opportunities and development
Body Shop also emphasize on employee well-being and development. They are part of the bigger L'Oréal family. We have none of those glass ceilings and they encouraged their employee to stretch their experiences and develop into other roles. The staff career will progress without compromising values or business ethics. Plus every employee of The Body Shop is offered a competitive and flexible employment package.
Done by: Pearlena
4. 360 Degree Performance Management Feedback System
This is conducted every year in terms of appraisal. Each and every staff would first grade themselves accordingly to how they feel about their own performance. After which, the Shop Manager would then go through it with the respective staff again and lastly, with the rest of the fellow colleagues. And at the end of the year, the Area Manager would then a morning meeting with all staffs and manager to further evaluate and answer to any of the staffs unhappiness.
5. Performance Linked Bonuses
Through the appraisal, the amount of increment or bonus will then be decided. The Body Shop base increment for a confirmed full time staff would be S$50 and according to Karen, the increment could hit up to S$500 and so if the staff performs exceptionally well.
6. Fair Evaluation System for Employees
In order to ensure fairness among all employees, all staffs were graded upon the same set of requirements set by the management. All staffs will given individual target to meet up with daily, this is to ensure that all staffs work as a team and there should not be any presence of free-rider. Therefore, all planned and actual target were recorded in the "Staffs KPI (Key Performance Indicator) Book". By the end of the year, it will be all review and analyzed during the morning meeting.
7. Training and Development
When one first started working, the manager would give them a one-to-one training for a week and thereafter, it would depend more on individually ability to unleash the potential in them. However, if there's any product launching soon, staffs would be sent for training which will be held at there Holland Training Room. The Body Shop have got their own professional trainers to train and guide staffs the correct and appropriate way of using the products. This is so because only by fully maximized it's benefits would gives their customer the desire results. Also, every year before GSS (Great Singapore Sales) and Christmas, all staffs were required to attend trainings too. The Body Shop ensures that all staffs attend all of the trainings, so that all of them were well-equipped with the basic and necessary information to assist all of their customer.
This is conducted every year in terms of appraisal. Each and every staff would first grade themselves accordingly to how they feel about their own performance. After which, the Shop Manager would then go through it with the respective staff again and lastly, with the rest of the fellow colleagues. And at the end of the year, the Area Manager would then a morning meeting with all staffs and manager to further evaluate and answer to any of the staffs unhappiness.
5. Performance Linked Bonuses
Through the appraisal, the amount of increment or bonus will then be decided. The Body Shop base increment for a confirmed full time staff would be S$50 and according to Karen, the increment could hit up to S$500 and so if the staff performs exceptionally well.
6. Fair Evaluation System for Employees
In order to ensure fairness among all employees, all staffs were graded upon the same set of requirements set by the management. All staffs will given individual target to meet up with daily, this is to ensure that all staffs work as a team and there should not be any presence of free-rider. Therefore, all planned and actual target were recorded in the "Staffs KPI (Key Performance Indicator) Book". By the end of the year, it will be all review and analyzed during the morning meeting.
7. Training and Development
When one first started working, the manager would give them a one-to-one training for a week and thereafter, it would depend more on individually ability to unleash the potential in them. However, if there's any product launching soon, staffs would be sent for training which will be held at there Holland Training Room. The Body Shop have got their own professional trainers to train and guide staffs the correct and appropriate way of using the products. This is so because only by fully maximized it's benefits would gives their customer the desire results. Also, every year before GSS (Great Singapore Sales) and Christmas, all staffs were required to attend trainings too. The Body Shop ensures that all staffs attend all of the trainings, so that all of them were well-equipped with the basic and necessary information to assist all of their customer.
Done by: Christine
