Week 3 - Division of labour

the PEOPLE


CHRIStine
Designing of blog banner. Liaising with different Store Manager's from different outlet to take pictures as well as to understand more about the store. Interviewing of specific store's manager to find out on how they plan and do their VM.

FICKey
Starting up the blog. Deciding on the store's retail strategy, what and how did they differentiate themself from their direct competitors. Relating what we'd learnt to good use, in terms of the applying of theories and justifying of answers.

PEARLena
Starting up of the blog as well as managing it. Defining 3 HR practices carried out which are unique in the Singapore context. Moving on would be the pricing approach taken by the retailer and the importance of using the right type of pricing strategy.

HEEyuan
Posing as a Mystery Shopper himself and rate the overall customer service level. After which, we would then siff the merits as well as the inadequate. Last, to suggest on ways to improve the overall standard.

FARisa
Deciding on the communication approaches adopted by the retailer, why it's a good approach. Also, commenting on the existing communication mix, whether are they spending enough of advertising to create brand awareness and etc.

thankYOU