Thursday, May 20, 2010

Week 3 - Understand The Body Shop's variety and assortment

Variety refers to the number of merchandise categories. There are 12 varieties of products available in The Body Shop. They are wellbeing, make-up, bath & body, skin care, men's, home fragrance, fragrance, hair, accossories, gifts, originals and going going gone!.

Each category consists of sub-categories which are called the assortments. It refers to the number of items in a category. Below are some examples of the items in each main category. Each main category has its assortment. Each assortment has its own sub-category of products.
1) Wellbeing


Wellbeing is the first variety of product. It has assortments. They are Deep Sleep, Divine Calm, Total Energy, Massage Oils & Balms and Accessories. For each assortment, it has is own sub-category of products.
Deep Sleep


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Divine Calm

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Total Energy

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Massage Oils

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Accessories



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2) Make up

The second variety is make-up. It has a wide range of products from basic foundation to lipgloss. Its assortments are Bronzing, Cheeks, Eyes, Face and Lips. Here are some of the examples of the mentioned above.












Body & Leg Shine, Matte & Shimmer Cheek Colour









Hi-Shine Lip Treatment, Shimmer Cubes, All-In-One Base


Bath & Body, Skincare, Men's, Home Fragrance, Fragrance, Hair, Accessories, Gifts and Originals made up of the rest of the varieties that are available.

The Body Shop not only provides goods for human beings, they also have items that can be used in households. They can be found in the category called Home Fragrance.








Burners & Diffusers, Home Fragrance Oils
The next category, Going Going Gone! provides items that are fast selling. They are while stocks last. From the wide range of products, it gives consumers choices to choose from.
Done by: Farisa & Team

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